Services

From our home in the Alumni & Visitors Center, we provide comprehensive services as follows:

Marketing

Strategic and tactical planning; audience identification and analysis (informal primary research and application of secondary research, but no formal research staffing); communication plan development; cross-campus integration ($ and sense)

Branding

Brand oversight; logo design and development; identity guides; editorial guidelines; official names; official boilerplate; positioning

Creative

Campaign conceptualization and development; art development; photography

Print

Writing; editing; design; layout; prepress; specs/bids/commercial printing relations (no on-campus press)

Web

Oversight/publishing of top-levels of the CSUMB.EDU domain and several microsites; template development and deployment; Flash elements; slideshows; interactive features; homepage customization

Multimedia/Video

Scriptwriting; design; graphics; still imagery; PowerPoint backgrounds and templates; liaison with on-campus moving image production units (three within our academic programs) and outsource providers; voiceovers

Print Advertising

Writing; design; layout; placement guidance

Radio Advertising

Scriptwriting; voiceovers; liaison to production units on campus and at local stations; placement guidance

TV Advertising

Scriptwriting; voiceovers; graphics; talent recruitment and coordination; liaison to production units on campus and at local stations; placement guidance